What we're solving for

We help our clients envision what their operations could look like in the future and use their own talents and expertise to make it a reality.

We believe new opportunities for innovation open up when you start the creative problem-solving process with empathy toward your target audience - whether it’s colleagues, clients, partners or consumers.

But the real value of creativity doesn’t emerge until you are brave enough to act on those ideas. For this, you need a framework, a methodology and a mindset that will lead you to find the sweet spot of feasibility, viability, and desirability.

Co-Creation Lab works with your own teams, focusing on individuals to create the right environment and providing an efficient set of tools to drive change and impact in your organization.

Thinking with our hands

These 10 startups are revolutionizing the retail industry

December 11, 2020

The Covid-19 upheaval has altered consumers’ buying habits, catalysing the transition from physical shopping to online shopping. If e-retail sales only account for 14.1% of all retail sales worldwide at the present time (1), the e-commerce market is thriving : expectations show that more than 95% of all purchases will be conducted via ecommerce by […]

Understanding the breakthrough of financial technology in 10 startups

December 11, 2020

The FinTech world is intriguing but not as mysterious and complicated as you may think. The Venture Capital sector has already adopted it : VC investments in FinTech companies worldwide increased from 1.89 billion U.S. dollars in 2010 to 53.3 billion U.S. dollars in 2019 (1). Consumers too are adopting it at a very fast […]

10 startups that will make our everyday life easier, smarter and safer

December 11, 2020

The worldwide spending on technology reached $3,360 billion in 2019 (1) and 90% of the world’s data was generated within the past two years alone (2). Therefore, technology has been impacting exponentially all aspects of our society for decades, and today, we can find technological innovations in every sector of activity. This is why the […]

Get out of your own way!

Nothing new ever came out of doing the same over and over.

They've co-created with the Lab

You wouldn't trust us if we said it, so we asked our clients how they felt about it.


What an incredibly productive day! Not only did we dive into the concepts but we actually applied them right away on a very complex issue, quickly coming up with tangible insights and working hands-on on prototype to test them out on real users.

Klaire Veras Firme
e-Solutions Director
Santander Bank

thais pic

The Lab went above and beyond, helping us craft our strategy and define key goals to have a successful first Business Academy. I strongly recommend working with them if you are willing to take your business to the next level!

Thais Blumenthal
New Business Manager
Google for Education


The work we did with the Lab opened a wide field of opportunities to do new stuff together that we didn’t suspect existed. This has enabled us to reach a new level of collaboration internally and consequently enabled a whole new level of success.

Romain Mallard
General Manager Brazil
CrossKnowledge, Wiley Group